central enterprises work together with other forces to build the global image of chinese enterprises-凯发网官方平台

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central enterprises work together with other forces to build the global image of chinese enterprises

73% of global respondents have a good impression of chinese enterprises in general, 45% of global respondents believe that chinese enterprises can have a positive impact on local economy, and over 70% of global respondents positively recognize the contribution of chinese enterprises in maintaining and supporting sustainable development. this is a set of data from the china corporate image global survey 2022 (hereinafter referred to as the report) released at the 10th china corporate global image summit forum. it is worth noting that these indicators of the overseas image of chinese companies are steadily improving.


participants at the forum pointed out that chinese enterprises are increasingly becoming an important force for global common development and a bridge for promoting exchanges and mutual learning among civilizations and enhancing people-to-people bonds. among them, central enterprises take the initiative to take responsibility and contribute to the economic and social development of the host country with excellent technology. next, central enterprises should adhere to the high-quality development as the lead, join hands with all forces, and jointly shape the global image of chinese enterprises in the new era.


pursue common development and integrate china's image into the people's hearts


according to the report, more than 70 percent of global respondents have a favorable impression of chinese companies in general, an increase of 2 percentage points compared with 2021. overall, respondents from brics countries and countries jointly building the belt and road initiative have a higher recognition of chinese companies.


the report also shows that 73 percent of global respondents positively recognize the contribution of chinese companies in maintaining and supporting sustainable development, up 6 percentage points from 2021; 73% of global respondents have high confidence in chinese enterprises to maintain and support sustainable development, which is 3 percentage points higher than in 2021; forty-five percent of global respondents believe that chinese companies can have a positive impact on the local economy, mainly in terms of "bringing advanced technology", "bringing new investment" and "providing new job opportunities".


behind the figures are real cases of chinese companies practicing social responsibility, cooperating with host countries for win-win results, and telling good stories about china. among them, the central enterprises actively act, play the role of the leader. in the "top 10 outstanding cases of international image construction of chinese enterprises 2022" released at the forum, central soes account for the vast majority.


china railway construction china civil nigeria co., ltd. has been rooted in the local area for 41 years, and has built africa's top infrastructure brand ccecc with "drip irrigation and territorial communication". china energy construction group adheres to three key words: energy, low carbon and generation z, and displays the ecological jigsaw puzzle of chinese enterprises protecting the blue planet with green footprint convergence in a way that young people enjoy. power china tells the story of power construction well with the product system of cross-cultural integration; the project team of china communications group ghana new container terminal built a "chinese delivery room" for african baby turtles on the beach, imitating the turtle hatching environment.


peng huagang, secretary general of the state-owned assets supervision and administration commission of the state council, said that in the process of promoting international operation, central enterprises have always taken high-quality development as the consistent purpose, sustainable development as the unremitting pursuit, and common development as the goal direction. they not only let chinese products, chinese technology and chinese standards go to the world, but also promote chinese culture, chinese ideas and chinese image into the people's heart.


scientific and technological innovation underpins the creation of china's shining business cards


the increasing international image of chinese enterprises is inseparable from the core competitiveness brought by technological innovation and the contribution they have made to the economic and social development of the host countries.


taking the construction of the belt and road as an example, china communications group focuses on major transportation and major businesses in big cities. it has carried out substantive business cooperation with 157 countries and regions along the belt and road. it has invested in more than 3,000 construction projects in countries and regions related to the belt and road, with the contract value exceeding 140 billion us dollars, to build bridges of hearts, zhifu road, development port and happiness city. bring a better life experience to the people in the countries where they are stationed.


and excellent technology is an important guarantee to help local social development. according to the introduction, china communications group firmly holds the core lifeline of science and technology, closely around the forefront of science and technology, in the plateau frozen soil, offshore deep-water port, deep-buried tube tunnel, super-diameter shield, long bridge construction and other fields, firmly grasp a number of world's leading technologies. these technologies provide better solutions for infrastructure development in many of the host countries.


at the same time, china communications group also actively optimized the strategic layout of green and low-carbon transformation development, focusing on the development of green industry, technology and equipment, carbon asset management and other fields, the whole field, the whole chain to the direction of green and low-carbon transformation and upgrading. the green development project along the ethiopian riverbank that he helped build won the enr global environmental best project award.


national power investment has also made significant contributions to the belt and road initiative. china power investment actively implements the belt and road initiative and keeps accelerating the pace of "going global". it has invested in the akmora wind power project in kazakhstan, the largest in central asia, the saudi red sea integrated smart energy project, the largest in the world, the mozzura wind power project in montenegro, and the zero carbon island reserve demonstration project in malta.


at present, the overseas business of state power investment covers 47 countries and regions, including 38 countries along the belt and road. the installed capacity of clean energy rights and interests reaches 5.547 million kw, accounting for 63.9%. with advanced energy technologies, it has made positive contributions to the energy transformation and development of these countries. it has also presented to the world the image of a vibrant, harmonious and responsible chinese company.


and the list goes on. yu yunquan, director of the institute of contemporary china and the world at the cipg, pointed out that the international community pays the most attention to the scientific and technological innovation of chinese enterprises, and china's scientific and technological innovation capability has become a shining name card to enhance china's image.


we should take an active role in promoting common global development


zhang jianchun, vice-minister of the propaganda department of the cpc, said 2023 will be the first year to fully implement the 20 spirit of the party. as we embark on a new journey, chinese companies shoulder the glorious responsibility of creating a new future for global development.


zhang jianchun proposed that in order to further strengthen the construction of global image, chinese enterprises should take an active role to promote common development of the world. we will accelerate the implementation of the un 2030 agenda for sustainable development, and work with host countries to achieve common development in the process of jointly building the belt and road. we should continue to promote green, low-carbon and sustainable development, strengthen cooperation on green economy, and expand common interests.


in this, the central enterprises are responsible. peng huagang put forward that to implement the party's 20 spirit, central enterprises should not only adhere to high-quality development as the guidance, and constantly strengthen the hard power to participate in global competition, but also to show the national image as the goal, accelerate the improvement of enterprise value leading force, cultural cohesion, image building force, brand communication force, risk control force, and join hands with other forces. jointly shaping the global image of chinese enterprises in the new era.


at the same time, peng huagang said that chinese enterprises need to further enhance the leading power of enterprise value in the construction of global image, and be the overseas practitioner and global disseminator of chinese value and chinese concept. enhance the cohesion of enterprise culture, adhere to the chinese cultural position, carry forward the fine tradition of the enterprise, and actively adapt to the local culture and customs; enhance the enterprise image shaping power, enhance the awareness of "self-plastic", unblock "self-plastic" channels, improve the level of "self-plastic"; enhance the enterprise brand communication power, accelerate the development of brand internationalization strategy, improve the brand international operation ability and communication level; enhance enterprise risk control, further improve the enterprise reputation risk monitoring system, strengthen crisis response management.


"enterprises are important players in promoting global development." du zhanyuan, director general of the china foreign language administration, said that chinese enterprises going overseas in various ways will not only help them achieve high-quality development and play a positive role in building a new development pattern, but also effectively promote world economic recovery and people-to-people exchanges.


source: state-owned assets supervision and administration commission of the state council


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